East African coffee beans are the best! U.S. coffee consumers gush about the floral notes and brightness of East African brews. U.S. coffee roasters consistently list East African countries as home to their favorite lots of specialty beans. Last year the U.S. became the top purchaser of Kenyan coffee. The USAID East Africa Trade and Investment Hub helped drive the market linkages that led to increased sales and facilitated six U.S. buyers missions to East African countries to help buyers source the coffee their consumers crave. Watch our video to learn why East African coffees are so special.