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Video: Alive and Kicking

Published on December 22, 2016



Football (soccer) manufacturer Alive and Kicking Kenya (A + K) uses the power of sports to create employment and change lives. They have strong demand for their product. But until they met the East Africa Trade and Investment Hub (the Hub), they didn’t have access to high-quality leather to be able to meet the demand.

The Hub introduced A+K to the largest producer of high-quality leather in Kenya, Alpharama Limited. The Hub and Alpharama are partnering to help small- and medium-sized enterprises (like A + K) purchase quality leather in quantities smaller than what most tanneries allow. Access to high-quality leather from Alpharama has been a game changer for A + K. They are now able to access high-quality leather at affordable prices to make more footballs, which in turn has driven the need for more employment.