Seven million viewers tuned into the NTV broadcast of Economic Summit 17 to hear solutions for transforming Uganda’s economy. USAID East Africa Trade and Investment Hub Chief of Party Juan Estrada-Valle provided the keynote speech, outlining a three-priority approach to implementing Uganda Vision 2040 for sustained economic growth. He based his suggestions – export-led industrialization, attracting investment, and market-led agriculture – on four country case studies and on USAID’s successes in boosting trade and investment in the East African region, particularly through the African Growth and Opportunity Act, grain trade platforms and investment facilitation.
NTV furthered its audience reach by maintaining an active Twitter dialogue throughout the speeches and panel discussion. #NTVSummit17
NTV twitter followers were able to add questions to the debate and proffer their own ideas for jumpstarting Uganda's economic summit. The Ugandan Prime Minister closed the event by suggesting that it should certainly happen again next year and that he was quite pleased with the discussions and solutions put forward.
Mr. Estrada highlighted AGOA-supported job creation in Madagascar and Kenya and showed a Hub-produced video on AGOA-eligible, export-ready Kenya as an example of successful export-oriented industrialization in the region. The USAID Hub video played on NTV to an audience of approximately seven million.