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U.S. and Ugandan Ambassadors help raise the profile of Ugandan coffee companies at Specialty Coffee Expo in Seattle

Published on May 10, 2018

Ugandan coffee companies recently linked with 57 U.S. buyers, for potential sales of $1.5 million, at the Specialty Coffee Expo in Seattle, Washington. U.S. Ambassador to Uganda Deborah R. Malac and her Ugandan counterpart Ambassador Mull Katende joined the private sector to secure linkages and promote overall trade and investment growth between the U.S. and Uganda.

Ambassador Malac highlighted the mutual benefits of partnering with Uganda to promote America’s favorite breakfast beverage.

 “We’re always working to encourage trade and investment between our countries, but this effort is particularly exciting because coffee is so critical to Uganda’s future,” she said.

More than 10,000 people attended the Specialty Coffee Expo. Most of the participants were US coffee roasters and coffee shop owners looking for the next great source of beans.

“Exciting introduction for NUCAFE Ugandan Coffee that was highly liked in Seattle especially with the Robusta and Arabica coffee that was outstanding. A good blend of exhibition, cupping and promotion activities at the booth was very unique and this attracted many buyers to the booth,” said Joseph Nkandu from NUCAFE.

The Hub, through its grantee African Fine Coffee Association, supported Kenya, Ethiopian, Rwandan and Burundian companies to exhibit at the trade show and develop 14 linkages with U.S buyers, for potential sales of $760,000.

“I met new buyers and discussed about business with permanent buyers who attended the different events,” said Karekezi Angelique from RWASHOSCCO Limited.

“The cupping was a good opportunity to sell. I would recommend that you have cupping arranged in all the SCA expos,” said Phillis from Kenya Cooperative Coffee Exporters Limited.

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