U.S. and African business leaders connect at the Africa Investment Rising Roadshow 2018

Published on April 19, 2018

With six of the world’s ten fastest-growing economies, Africa shows vast investment potential. To promote opportunities on the continent, the USAID East and Southern Africa Trade and Investment Hubs are participating in the Africa Investment Rising Roadshow 2018, organized by the Initiative for Global Development (IGD). The USAID East Africa Hub is making stops in Washington, DC, New York and Des Moines between April 18 and April 26 to reshape perceptions on doing business in Africa by highlighting trade and investment opportunities and forging stronger connections between U.S. and African business leaders in key growth sectors.

As premier sponsors of the roadshow, the USAID East and Southern Africa Trade Hubs worked with IGD to organize speed networking and company match sessions. The sessions will connect U.S. firms and investors with African firms seeking new trade and investment deals, creating opportunities for mutually beneficial partnerships. They will also give participants clarity on how best to enter African markets, mitigate perceived risks and position their partnerships for success.

The USAID East Africa Hub is supporting two East African companies, Mwanzo Mpya and Madagascar Garments, to attend matchmaking sessions in Des Moines and New York respectively. For these companies and others, greater U.S. investment in Africa is a win-win. As U.S. investors are connected with profitable, growing African enterprises, those enterprises have the potential to receive resources that will enable them to expand their operations, create jobs and advance economic development.

On May 19, USAID leadership will participate in the Public-Private Sector Engagement Forum at the Ronald Reagan Building in Washington, DC alongside U.S. and African business leaders, government officials and civil society representatives. In addition to this forum, the Hub will attend fire starter speeches and Q&A sessions focused on trade and investment opportunities available between U.S. and African firms in all three cities. Private sector representatives will offer insights on the following:

  • How to mitigate the perceived risk of doing business in Africa, and the myths, realities and rewards of doing business in the region.
  • How to identify local partners in high-potential countries prior to making investment decisions.
  • Success stories on doing business in Africa and high-impact trade linkages between U.S. and African firms.
  • Challenges with entering the African market and solutions to ease the process for investors.

High-return sectors that could be of interest to U.S. firms in the region


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