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Tata opens Nakuru dealership for John Deere farm machinery

Published on April 28, 2015

Tata Africa Holdings has opened a new dealership in Nakuru that will exclusively sell agricultural equipment manufactured by Chicago-based firm John Deere.

Tata Kenya, a subsidiary of India’s Tata International, says the new dealership is targeting farmers in the South Rift region —a significant contributor to the country’s food basket.

Demand for agricultural equipment like tractors is mainly driven by farmers, the private sector, national and county government.

“The roll-out will see the introduction of a new business centre in an area that has substantial agricultural activities where agricultural machines are used to facilitate and improve efficiency in food production through mechanisation,” said Tata in a statement. Read more. Source | Business Daily