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Save the Date: NY Now and Sourcing at MAGIC

Published on August 09, 2018



From August 12 – 15, the Hub will support six East African apparel, fashion accessories and footwear companies to exhibit at Sourcing at MAGIC at the Las Vegas Convention Center in the U.S. The show provides an opportunity for the companies, drawn from Kenya, Tanzania, Ethiopia and Rwanda, to share their merchandise and generate exposure for their products. By engaging with interested buyers, the companies can create valuable linkages and discover what they need to move their businesses forward.


At the same time, the Hub will also support seven Eastern African home décor and fashion accessories companies to exhibit at NY Now Market at the Javits Center in New York. NY Now is a global sourcing platform that attracts over 2,300 overseas exhibitors offering handmade and artisan production resources and product collections and over 20,000 import buyers representing large and volume retail stores. NY Now brings together buyers and exhibitors with the aim to create linkages that can support export demands in gift, home and lifestyle markets. The show is divided into three categories: Home, Lifestyle and Handmade. The Hub will participate in the handmade sector, where it will showcase products ranging from leather handbags to soapstone crafts and handwoven home accessories.