On June 25 – 27, the Hub is supporting four members of the Kenya Flower Council and four members of the Ethiopian Horticulture Producer Exporters Association to exhibit at the International Floriculture Expo (IFE) in Chicago, U.S.A. The Expo will provide the Ethiopian and Kenya companies an opportunity to showcase their flowers to U.S buyers and develop trade linkages for potential exports. Both countries now have direct flights to the U.S. and are keen to expand the market for their flowers.
The cut flowers industry is an important sector for several countries in East Africa. In Kenya, cut flowers comprise the largest volume of agricultural exports and contribute to 33% of the sector’s gross domestic product (GDP). In Ethiopia, floriculture has contributed to 80% of the foreign revenue earned in horticulture. The countries have made significant inroads into the European market, with Kenya as its top exporter of roses, but both are now eyeing expansion into the U.S. By participating in the IFE, Kenyan and Ethiopian producers can make connections with U.S. buyers to advance this aim.