Role of Donors and NGOs. The market information systems industry is young, especially in Africa. It is changing quickly as web and mobile technologies develop, more and more people get mobile phones and smartphones, and farmers become more commercially oriented and aware of the value of accurate, up-to-date information. The number of market information services is increasing; they are covering a growing number of commodities and markets in more and more countries. The number and types of services they offer are expanding. Donors and non-government organisations have played a role in helping this industry to emerge.