Globally, the cotton, textile and apparel (CTA) trade is one of the most lucrative businesses. It involves massive investments and generates significant foreign earnings while contributing to direct and indirect employment, especially for producing and exporting countries. However, it is a highly competitive industry where a mix of product, quality, delivery and price ultimately determine who will dominate a particular market segment.
Overview of the Cotton, Textile and Apparel Sectors in East Africa Region and Benchmarking with Sri Lanka and Bangladesh is a USAID Hub report that serves as a reference for businesses looking to source from East Africa. It provides easily searchable and mapped information on sector players that could be used to identify textile, apparel and apparel accessory producers who can supply products to local and regional clients and U.S. buyers. It also benchmarks the business climate for apparel-related trade and investment in six East African countries (Kenya, Uganda, Tanzania, Madagascar, Mauritius and Ethiopia) against two global apparel producing competitors in Asia – Sri Lanka and Bangladesh – to provide a basis for the selection of suitable sourcing and investment for local and global buyers as well as policy improvements and interventions by East African governments.