AGOA Market Specialty Food Enterprises Mapping Report is a publication of the USAID East Africa Trade and Investment Hub. It provides an analysis on specialty foods in Kenya, Madagascar and Mauritius, with a particular focus on export to the U.S. market.
The report introduces the concept of specialty products and shares statistics and facts on the U.S. specialty food market, which is the largest in the world. It also details the general requirements for food import into the U.S.; gender-based buying trends, and the potential market connections available for women from AGOA-eligible countries.
The publication further details the current trends in exports from eastern Africa to the U.S. and explores the potential for greater export.
The report is a useful resource for identifying sectors in eastern Africa that have strong export potential to the U.S.