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Messe Frankfurt’s Purchase of Source Africa Trade Show Exemplifies the Potential of Market Systems Development

Published on September 19, 2017

Seven years ago, DAI began implementing the value chain portion of Southern Africa Trade Hub (SATH), a project funded by the U.S. Agency for International Development (USAID). SATH’s goal was to promote economic growth by fostering intraregional trade between select member states of the Southern African Development Community (SADC).

During DAI’s initial work planning session, Mark Bennett, our textiles and garments specialist, was tasked with commercializing a business-to-business (B2B) trade event that previous USAID projects had been funding to the tune of about $150,000 per year. Read more. Source | DAI Global