With more and more apparel companies sourcing garments from Ethiopia, including H&M and PVH Corp., trade show organizer Messe Frankfurt has decided to expand its event portfolio to encompass East Africa.
Texworld, Apparel Sourcing and Texprocess will each debut at Africa Sourcing & Fashion Week (ASFW) in Ethiopia in 2017, as part of an agreement Messe Frankfurt recently reached with Trade and Fairs East Africa. This marks Messe’s first foray into the African textile industry.
“Due to increased wages and growing domestic demand within Asia, as well as the AGOA (African Growth and Opportunity Act) agreement between Africa and the USA, the African continent is becoming ever more important for textile production,” said Skander Negasi, managing director of Trade and Fairs East Africa, noting that Kenya and Ethiopia are playing a leading role in this. “Africa’s biggest textile trade fair, the Africa Sourcing and Fashion Week, is continuing to grow. By collaborating with Messe Frankfurt and its Texpertise Network, this positive development will be accelerated.” Read more. Source | Sourcing Journal