On April 5, the Hub joined the Ministry of Foreign Affairs, Ministry of Industry and Consumer Protection, the Ministry of Business, Enterprise and Cooperatives, and the U.S. Embassy in Mauritius to conduct an AGOA sensitization seminar for small and medium-sized enterprises in the specialty foods, textile and apparel, home décor and fashion accessories sectors. Seventy Mauritanian entrepreneurs attended the seminar. The Hub’s trade promotion team provided participants with the practical knowledge and skills necessary to maximize export opportunities under AGOA.
Minister of Business, Enterprise and Cooperatives S. Bolah and U.S. Charge D'Affaires Melanie Zimmerman officially opened the workshop.
"Today’s workshop will be instrumental in helping participating SMEs to acquire practical knowledge and skills to navigate the AGOA export process and capitalize on business opportunities under AGOA. While enabling you to decipher the terminology specific to AGOA, this workshop will also disseminate the benefits and tariff lines involved, create awareness of markets available for items under production or processing for the U.S market, and most importantly, show the way for value addition to Mauritian SMEs in the value chain," said Minister of Business, Enterprise and Cooperatives S. Bolah pictured above.
Before the seminar, the Hub’s trade promotion team spent two days visiting factories to provide targeted firm-level technical assistance that will enhance Mauritian export competitiveness, particularly to the U.S. through AGOA.