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Trade Promotion and AGOA Resources

Looking Beyond the Horizon: A Case Study of PVH’s Commitment in Ethiopia’s Hawassa Industrial Park

HAWASA.JPGLooking Beyond the Horizon: A Case Study of PVH’s Commitment in Ethiopia’s Hawassa Industrial Park. The story of how the PVH Corp. (referred to throughout this document as PVH) came to lead a group of its top suppliers to build factories and a fabric mill in Ethiopia’s Hawassa Industrial Park (HIP) is the study of a strong collaboration between a private company looking to optimize its business model and a government aiming to transform its economy through global strategic repositioning. The success of this story hinges upon the intersection of their goals and a shared vision of development that includes a strong commitment to social and environmental goals. PVH was motivated to invest in Ethiopia to respond to shifts in the global apparel sector, its growing desire to retool its business model and to address its concerns about compliance with
social and environmental standards in its traditional sourcing locations. PVH had decided to rethink its business model and to look beyond the horizon towards a new region in which to locate its manufacturing base. To have better oversight and enforcement, PVH moved to adopt a fully integrated vertical supply chain, including direct investment in one of the manufacturing facilities.

In selecting the location for its new vertically integrated and socially responsible supply chain, PVH looked for ample suitable land on which its supply chain partners could grow cotton, and sustainable sources of energy with competitive electricity rates for the production of yarn and fabric. The company required the country’s government to be committed to ensuring that relevant laws (worker rights, fire safety, building safety, etc.) would be enforced and that their manufacturers would meet international quality and production standards. Finally, PVH wanted to be an early-mover in this new sourcing market.

Sourcing at MAGIC - Exhibitor Readiness Training

Presentation.PNGPreparing for Sourcing at Magic Africa Pavilion is a presentation of the MAGIC show. It gives an introduction to U.S. sourcing markets, and highlights requirements for attendees in terms of their products messaging,documentation required, logistics and trade show etiquette. 

The trade show is useful in establishing the latest in apparel, footwear, accessories, and manufacturing.


Information Booklet on the 2015 Revised EAC Rules of Origin

RoO.PNGThis booklet is a publication of the Federation of East African Freight Forwarders Associations (FEAFFA) with the Hub’s support. It highlights the key changes on the revised EAC Rules of Origin, and serves as a quick reference for clearing and forwarding agents and shippers.

Adherence to the revised rules should contribute to reduction in the time and cost required to move cargo across borders by minimizing origin-related noncompliance in customs declarations and reducing Rules of Origin-related Non-Tariff Barriers (NTBs).

Seizing AGOA Opportunities in East Africa: African Growth & Opportunity Act (AGOA)

AGOA_Trifold.PNGSeizing AGOA Opportunities in East Africa is a production of the USAID East Africa Trade and Investment Hub (The Hub). It highlights the work of the Hub’s Component 3 – Trade Promotion and AGOA, and briefly describes the legislation AGOA. 

The trifold also outlines the general steps to follow when exporting to the U.S. under AGOA, and provide information on how to engage with the Hub on issues of trade promotion and AGOA.

Certificate of Origin

CoO.PNGThis sample form shows details you need to provide when exporting under AGOA.

Commercial Invoice Form

Commercial_invoice.PNGThis sample form  shows details you need to provide when exporting under AGOA.

Global Value Chains, Industrial Policy, and Sustainable Development – Ethiopia’s Apparel Export Sector

Capture4.PNGGlobal Value Chains, Industrial Policy, and Sustainable Development – Ethiopia’s Apparel Export Sector is a publication of the International Centre for Trade and Sustainable Development (ICTSD). The publication assesses the achievements and challenges manifested in growing the Ethiopian apparel sector.

It also evaluates the Government’s active industrial policy strategy to develop the sector, and its implications for industrial and sustainable development.

It is a useful resource for empowering least developed countries, and low income countries to effectively utilize value chains to achieve sustainable and inclusive economic transformation.

Economic Impact of USDA Export Market Development Programs

Capture3.PNGEconomic Impact of USDA Export Market Development Programs is a publication of Informa Economics IEG. It evaluates the economic impact of USAID’s Foreign Market Development Program (FMD), and Market Access Program (MAP).

The publication also measures the industry market promotion contributions on the U.S. agricultural exports, the broader effects on the farm economy, and the overall macro economy.

AGOA Country Specific Export Guidelines

AGOA 101

Capture.PNGAGOA 101 is a publication of the USAID East Africa Trade and Investment Hub (The Hub).It outlines the step by step process that Ugandan businesses should take to export to the U.S. duty free through the African Growth and Opportunity Act (AGOA).



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