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Kenyan seeks to grow taste for purple tea in the US

Published on April 12, 2017

Kenya’s purple tea received a major boost last week after it debuted at a major US trade fair meant to increase sales of the beverage in the global market.

Kenya has recently become a major source of the tea variety and one of the few countries that grow it. But lack of awareness among potential consumers has kept sales growth in check.

Mr Martin Kabaki, a US-based Kenyan and the chief executive of Kenya Purple Tea, LLC is changing that with direct contracting of Kenyan growers and finding markets for the produce in the US. Read more. Source | Daily Nation