The Hub held a pre-trade show meeting for Kenyan exhibitors who will accompany the Hub to the Specialty Coffee Association of America (SCAA)-Global Specialty Coffee Expo in Seattle, Washington, April 19 - 23. The training prepared exhibitors to take full advantage of trade show opportunities. Mr. Fertice Milla, a U.S market access expert, gave practical examples on how to transact business with U.S buyers and provided tips for making productive business linkages.
“I have learnt a lot from today’s training and I feel prepared to meet U.S buyers at the Global Specialty Coffee Expo for Kenyan exhibitors,” said Mugo Munene of Gibson Coffee Limited.
Kenya will be the "portrait country" in the upcoming SCAA conference where more than 5,000 coffee buyers - many of whom are willing to pay a premium for quality beans that are picked by fairly paid workers - gather to discuss the newest trends in coffee and make coffee sourcing decisions. The Hub is supporting Kenya, and other East African countries, to market its coffee and make buyer linkages at the April 2017 SCAA conference.
“We believe our participation at the 2017 Global Specialty Coffee Expo provides enhanced visibility of Kenyan Coffee and acts as a facilitating platform for traders to have a marketing avenue and interact with global coffee buyers,” said Coffee Directorate Chief Executive Officer, Mr. Melli Kiplimo
The 2017 edition is significant in that it is the first to be hosted after the unification of the Specialty Coffee Association of America and Specialty Coffee Association of Europe.
The Global Specialty Coffee Expo is designed to be the coffee professional's one-stop shop for both roasters and retailers, providing them with the opportunity to exhibit their products on the show floor, network with the industry's decision makers, and further their professional careers.