The campaign launch is part of a larger Kenyan effort to drive interest among global investors. According to the African Development Bank investment into Kenya than doubled to $1.2 billion in the past year.
Through the Make It Kenya campaign, Kenya will look to further enhance its position as an investment destination of choice, through activities that will promote the scale of opportunities across multiple business sectors, the organisation said in a statement.
President Kenyatta is in Milan to lead the Kenyan activities at Expo Milano’s dedicated Kenya week. He launched the new campaign at a VIP event at the Kenya House, an extension of Kenya’s Expo pavilion used to showcase the country’s assets in more detail.
In addition to the new campaign brand, the launch included the activation of a new digital portal, MakeItKenya.comand supporting social media platforms.
Make It Kenya aims to engage, inform and advise investors looking to invest into Kenya. The platform will offer the latest information on the country’s economic performance, sector-specific investment opportunities, and Government incentives and support available to global companies seeking to open or grow their business in Kenya. Read more. Source | CPI International