Increasing Trade Under AGOA

The East Africa Trade and Investment Hub provides technical assistance to African firms and governments to enhance their competitiveness in global markets and help African businesses take advantage of trade opportunities available under AGOA (African Growth and Opportunity Act). The Hub targets its assistance in four sectors: apparel, cut flowers, specialty foods, and home décor & fashion accessories.

Together with the African Cotton & Textile Industries Federation (ACTIF), The Hub tablished the Origin Africa awareness campaign to change perceptions about doing business in Africa, put Africa on the map as a preferred sourcing destination, and demonstrate to international buyers and industry leaders that creativity and innovation are an integral part of Africa’s future.