Destination Africa trade show participants now have a better idea of East African sourcing opportunities because of the Hub. The Hub maintained a booth at the recent Egyptian trade show and sponsored high-capacity Ethiopian apparel manufacturer Velocity to attend.
Destination Africa organizers made a strong effort to attract key U.S. buyers to the show, the Hub's primary audience for market linkages. The Hub had very productive discussions with U.S. companies the Children's Place, Jack & Jones and Li & Fung about sourcing from East Africa. Since project start, the Hub has helped facilitate nearly $300 million of exports to the U.S. through the African Growth and Opportunity Act (AGOA). Creating market linkages at trade shows like Destination Africa contributes to growing that number.
Also participating in Destination Africa were Madagascar Clothing Manufacturers from Madagascar, and representatives of the Ethiopia Investment Commission. A Seminar Series covering topics such as increasing Africa as an investment and sourcing destination and the importance of social compliance to a factory's competitiveness rounded out the two-day event.