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Hub facilitates World Market buyer's mission to East Africa

Published on March 30, 2016

Goodie_World_Market_from_uphigh.JPGWord Market is a billion dollar division of Bed Bath & Beyond, the popular U.S. retail chain. In the words of the Hub's fashion and home decor advisor, Llenya Ferretti, "They sell everything." World Market is currently sourcing Kisii soap stone items from Kenya and wants to diversify its range of products and suppliers. The Hub seized on World Market's desire to diversify by introducing them to talented home decor and accessories producers in Kenya, Ethiopia and Uganda. The buyers met 12 export-ready vendors and witnessed production at five companies.

"The organization of this mission has been seamless. Having the East Africa Trade and Investment Hub pre-qualify vendors gave us the confidence we would see the right companies"- Linda McCain, U.S. buyer

"The trip and visit with artisans has been more than I could have imagined" - Deneese Nachel Jackson, Buyer, Artisan Gifts

The Hub also facilitated a dinner to introduce World Market representatives to Kenyan Cabinet Secretary Adan Mohamed for the Ministry of Industry, Investment and Trade. CS Mohamed was pleased to hear of World Market's intention to source more items from Kenya.