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Hub facilitates U.S buyer mission to East Africa

Published on November 08, 2017

The Hub hosted a buyer from Swahili Modern, an Oregon-based seller of African home decor and fashion accessories. Swahili Modern has been sourcing from the East African region for the last decade and is seeking to expand its sourcing capacity in East Africa. The Hub is actively seeking to connect East African producers with U.S. buyers through such missions. The Hub has, over the life of the project, facilitated $284 million in AGOA exports through trade shows, buyer missions and technical assistance.


“We have witnessed so much creativity and talent, mixed with industry -- creating endless sourcing possibilities,” said Ms. Leslie Mittleberg from Swahili Modern.

The Hub's AGOA team pre-selected viable home decor and fashion accessories producers in Ethiopia and helped them to prepare their product portfolios for the mission. The buyer will also meet with Hub-supported home décor producers in Rwanda and Kenya.