Rwanda continues to look for new export markets besides encouraging local consumption under the Made-in-Rwanda campaign initiated by the Ministry of Trade, Industry and East African Community Affairs and the Private Sector Federation (PSF).
These are some of the initiatives that seek to widen the country’s exports, support local manufacturers and help reduce the growing import bill, as well as give the Made-in-Rwanda products a competitive edge in the local, regional and global markets. This, however, challenges the private sector, particularly manufacturers to understand market trends and improve their production capacity and quality supported by the good investment and business environment in the country.
Manufacturers should have knowledge about the trading systems in target markets to promote their products effectively and also be able to negotiate better prices. Read more. Source | New Times