Standards and compliance can also encourage trade by providing valuable information about product requirements or consumer preferences which all add to competitiveness.
A standards regime helps open-up markets. It allows customers to compare offers from different suppliers, making it easier for smaller and younger enterprises to compete with larger and stronger companies. They also give small and medium size enterprises (SMEs) a competitive advantage by enabling them to compete on a level playing field with bigger enterprises internationally and to increase market share.
With a total population of about 146 million people, the East African Community (EAC) offers fertile ground for companies to do business. By doing so, this leads to economic growth generated by higher levels of intra-East African trade. The EAC has developed East African Standards to harmonize requirements governing quality of products and services across the Community. Read more. Source | East African Business Week