Swedish fast fashion retailer H&M was one of the first to foray into Africa for sourcing in 2013 and the company has since been vocal about Africa being its future continent.
H&M started with a small operation in Ethiopia—where it now has its regional hub office—to test the waters, then opened up production in Kenya, and so far things appear to be going well.
During a panel on best practices for a sustainable African apparel value chain at the Africa Sourcing show in Ethiopia Thursday, H&M country production manager Hande Diltemiz said, “We are very excited to be here and we are looking for more opportunities here. We want to contribute to sustainable growth here.”
Getting into Africa may be the latest talked about topic among curious brands and retailers, but Diltemiz stressed the importance of setting up sustainably in the region from the start. Read more. Source | Sourcing Journal