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Global sourcing companies seek to utilize sourcing opportunities in Africa

Published on October 07, 2016

On October 3, global textile trade show organizer Messe Frankfurt signed a partnership with Trade Fairs Group the official organizer of Africa Sourcing and Fashion Week. This partnership will see Messe Frankfurt host its Texworld, Apparel Sourcing and Texprocess exhibitions to East Africa for the first time as part of the Africa Sourcing and Fashion Week (ASFW) in 2017.


Africa’s biggest textile trade fair, the Africa Sourcing and Fashion Week, is continuing to grow. By collaborating with Messe Frankfurt, this positive development will be accelerated. For us, this partnership marks the start of our textile trade fair activities on an exceptionally interesting continent that is becoming more and more important for the textile industry and whose players will come increasingly to prominence." said Mr. Olaf Schmidt, Vice President of Textiles and Textile Technologies at Messe Frankfurt pictured above.

The Hub has been a sponsor and a strategic partner of the Africa Sourcing & Fashion Week since the inception of the trade show. The Hub worked with the organizers of Africa Sourcing & Fashion Week to attract U.S. buyers and exhibitors to the event.

The importance of the long term extension of AGOA, provides an opportunity for the countries of Africa to benefit duty free access to the U.S market for the next nine years , we believe events like this is where the deals and connections are made," said Finn Holm-Olsen. Hub's Trade Promotion and AGOA Director

The Africa Sourcing and Fashion Week held on October 3-7,  in Addis Ababa, Ethiopia brought together close to 170 high end cotton, textile, apparel, home décor and technology industry manufacturers and exporters from 20 countries providing them with the opportunity to showcase their products and innovations to trade professionals and representatives from the global sourcing industry. Representatives from international and government bodies participated in various panel discussions providing guidance on the development and opportunities in the textile and apparel sector.

It is very important for us to be here at Africa Sourcing and Fashion Week. We have met a lot of potential buyers and partners." said Abai Schulze, Creative Director Zaaf Collection.


Due to increased wages and growing domestic demand within Asia, as well as the AGOA (African Growth and Opportunity Act) agreement between Africa and the USA, the African continent is becoming ever more important for textile production," said Skander Negasi Managing Director of Trade and Fairs Group pictured above.