The multi-billion shilling factory to be constructed on a 20-acre piece of land in Mavoko, is expected to serve the company’s growing business in Africa.
“As we break ground today on this new world-class factory, we demonstrate our long-term commitment to driving sustainable growth here in East Africa, as well as in South Africa and in our newly launched business in West Africa,” Wrigley’s Global President Martin Radvan said on Wednesday during the ground breaking ceremony.
The factory is expected to go into production in the first quarter of 2017 and will replace an existing plant located in Nairobi’s Industrial Area.
The Wrigley Company operates as a subsidiary of US-based Mars Incorporated, with some of its gum brands in Kenya being Big G, PK, Doublemint, Juicy Fruit and Orbit.
Kenya hosts The Wrigley Company’s only manufacturing plant in Africa, from which it serves markets like Uganda, Tanzania, Rwanda, Burundi, Ethiopia and South Sudan.
“This new investment is an important early step in realizing the strategic commitment of Mars, Incorporated to build a lasting business in Africa, which generates a mutuality of benefits for all,” Radvan said. Read more. Source Capiatal Fm Kenya