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Global chains to compete with Kenyan retailers

Published on December 07, 2015

As more retail players flock to the region, snapping up space in mushrooming shopping malls almost as fast as they come up, analysts say niche markets will be crucial in the fight for consumers who continue to show a preference for products they know, have tried before, or that have been recommended to them.

Property developers said fashion, entertainment and food retailers are likely to take the biggest spaces in malls that are coming up in several major towns. The retail facilities have middle class and up-market customers as their target market. Read more. Source | The East African