From January 12 – 15, the Hub participated in the Heimtextil trade show in Frankfurt, Germany. Four Ethiopian textile companies exhibited, Bahir Dar, MNS, Almeda Textiles and Kombolcha. An Italian buyer has already been in touch with the Hub with a request for samples from the Ethiopian companies.
"This was our first time participating in Heimtextil, which is the leading trade show for the home textiles sector. Under AGOA, there are excellent opportunities for exporters of so called "made ups" - bed linens, sheets, etc. - to complement traditional apparel. This is particularly true in Ethiopia. Heimtextil was an ideal platform given the specific market focus and presence of a large number of U.S. buyers seeking to source home textile products," said the Hub’s Trade Promotion and AGOA Director Finn Holm-Olsen.
Heimtextil is the biggest international trade fair for home and contract textiles and the global benchmark for quality textiles of design and innovative functionality. The trade show exposed East African producers to worldwide buyers, including from the U.S., under AGOA.