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Entrepreneur sets out to change Kenyans’ perception of local goods

Published on September 08, 2016

Vivo Activewear was started on the premise of how difficult it was for women to get sport workout clothes.

Vivo Activewear is competing in an area that has been flooded by imports. At the beginning they were importing some of their lines from abroad, but not anymore.

Wandia Gichuru, the founder of Vivo Activewear said,

I believed so much in what I felt this opportunity could bring to the space I’m interested in. I’m passionate about business, Kenyan brands and my real passion generally in life is about people taking charge of their lives, owning their space, stepping into their power and feeling powerful.

Read more. Source | Business Daily