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East African firms find enthusiastic buyers at New York trade show

Published on September 21, 2017



The Hub supported nine East African apparel, fashion accessories and footwear firms to exhibit at the Sourcing at Coterie trade show in New York. Four apparel and fashion accessory firms (from Madagascar and Kenya) reported 93 market linkages, which they expect could generate as much as $64,000 in test orders.

Coterie connects women's apparel, accessories, and footwear designers with international retailers, and encourages collaborative, sustainable relationships between designers and buyers. Coterie is a platform for generating revenue and inspiring trends.

 “We were the best kept secret out of Kenya. Sourcing at Coterie changed that,” said Edmond Chesneau, from Luxury Leather Africa (LULEA).

LULEA is a Kenyan company that designs and manufactures leather handbags. They reported 30 market linkages at the show.

"They [U.S. buyers] are all crazy for a roll-up tote from LULEA and have been showing it around, including upstairs in the branded section," said Hub advisor Mary Marino.

“Sourcing at Coterie is very well organized. It is a great show to discover the U.S market,” said Jean- Marie Parthenay from Kaloes in Madagascar.

Kaloes has found success at other Hub supported trade shows. View this photo story from their experience at the MAGIC trade show in Las Vegas.