The Netherlands Centre for the Promotion of Imports from Developing Countries, Trade Mark East Africa (TMEA), the World Fair Trade Organisation and the USAID East Africa Trade and Investment Hub will jointly promote handicrafts. That will be done through trade fairs in an initiative known as Source East Africa.
East Africa’s geographical location has made it a melting pot of different cultures, resulting in a rich diversity of crafts skills and products. Trade in handicrafts can create jobs in rural and peri-urban areas and add value to local raw materials.
Besides generating money, handicrafts can contribute to import substitution by providing locally produced product alternatives to imported ones.
CBI programme manager for the Export Coaching Programme in East Africa, Heidy van der Ploeg said,
We need to start recognising the handicrafts sector as a key economic sector in the region that requires comprehensive support so that it can unfold its full potential.
Read more. Source | East African Business Week