hanks to big companies like PVH, VF and H&M leading the charge when it comes to tapping East Africa as a key new sourcing market, the region has made great strides in its offering.
With more than 50 companies represented at Sourcing at Magic in Las Vegas last week, East African makers made up more than 60 percent of the biggest ever Africa pavilion.
“There is untapped creativity and diversity in terms of products, entrepreneurs and supply chains in East Africa,” Mary Marino, trade linkages consultant for USAID’s East Africa Trade and Investment Hub, said. “This allows East Africa to present a unique opportunity to bridge the creativity of products, the transparency of the value chain standards and the growing infrastructure of manufacturing to bring something unseen to U.S. buyers.” Read more. Source | Sourcing Journal