Buyer's missions are among the key activities of the Hub in promoting trade between East Africa and the U.S. under the African Growth and Opportunity Act (AGOA). Through these missions, the Hub assists local fashion designers, artisans and clothing manufactures to connect directly with U.S. buyers who are keen to discover new products for the largest consumer market in the world. The Hub pre-screens top local producers and matches them to potential buyers.
This March, the Hub conducted two buyers missions to 3 East African countries - Ethiopia, Kenya and Uganda. The feedback from the buyers was resounding. See infographic below: