Virtual household mall OLX has introduced a fresh produce portal where customers can order and pay through mobile cash and the items delivered at the doorstep of their homes or offices.
OLX head of user operations in East Africa, Ms Penny Wambui, said the new portal currently being piloted in Nairobi will soon be rolled out countrywide. This would enable market traders to have direct non-personal contact with consumers.
There are plans to also link farmers directly with consumers via the same medium, thus weeding out middlemen and brokers. Read more. Source | Daily Nation