The East Africa Trade and Investment Hub (the Hub) is the one-stop shop in the East African region for businesses and national governments seeking to take advantage of the African Growth and Opportunity Act (AGOA). The Hub supports Ethiopia, Kenya, Madagascar, Mauritius, Rwanda, Tanzania, and Uganda to increase their exports to the U.S. through AGOA.

By the end of the project, the Hub expects to increase non-oil exports to the U.S. by 40 percent. In its first two years of operation, the Hub supported more than $150 million in AGOA exports to the U.S.

In collaboration with key institutions, the Hub develops and tailors trade enhancing activities to specific countries and sectors, as informed by national AGOA strategies. It also identifies and works with private sector associations and companies to foster impactful trade and investment in the region.

The focuses its support in the following areas:

  • Country-level strategy development and implementation 
  • Market-linkages support
  • Firm-level technical assistance
  • Information dissemination and training

Download the Hub's AGOA infographic

Download the Hub's AGOA flyer

Download the Hub's AGOA brochure

Focus Areas:

Textile and Apparel

Apparel accounts for the largest volume of African trade to the U.S. under AGOA (some 90% of non-oil exports) and is a key sector in East Africa in terms of employment and growth potential.  East Africa has become a focal point for African sourcing, a trend that is expected to continue as global sourcing patterns change.

Watch our sourcing videos:

Home Decor & Fashion Accessories

This sector includes young fashion designers and entrepreneurs whose projects often have a social compliance component. African designers are continually wowing U.S. brands with their talent.


The cut flowers industry is an important sector for several countries in East Africa, chiefly Kenya and Ethiopia.  Kenya is the top exporter of roses to the European market, and both Kenya and Ethiopia are eyeing expansion into new markets, including the U.S.


A developed leather industry in Ethiopia makes that country a significant shoe producer and the top African exporter of shoes to the U.S. under AGOA.  Kenya is looking to revitalize its industry to competitively compete in export markets for footwear, handbags and other accessories.

Specialty Foods

Opportunities in niche processed foods (and beverages) exist in East Africa.  Products from the region such as dried fruits, specialty coffees and teas, fruit juices, jams and sauces have found export markets, including the U.S.

Expected Outcomes

Support national AGOA strategy/action plan development

The recent extension of the AGOA legislation until 2025 calls for all AGOA-eligible countries to develop National AGOA Strategies. The Hub is providing technical support to governments to develop national AGOA strategies and implementation of action plans. The strategy documents constitute road maps for countries to maximize their utilization of the benefits provided by AGOA. AGOA strategies are a crucial tool to allow countries to target key sectors and product categories for focus and support to increase trade with the U.S. 

The Hub has facilitated the development of the following AGOA strategies

Rwanda AGOA Action Plan

Madagascar AGOA Strategy

Tanzania AGOA Strategy

The Hub will continue providing support to the Ministries of Trade to assist in the implementation of the AGOA strategies.

Trade shows, buyer missions and B2B forums

The Hub promotes direct business linkages by proactively organizing and supporting business to business events, trade shows, and buyer missions.

The Hub aims to increase the export volumes of individual firms by linking them with importers in foreign markets. The collective outcomes are reflected in Hub-facilitated trade. Trade shows, buyer missions and B2B events increase regional EAC exports and international exports. They also build economies of scale and create a foundation for integrated global supply chains. 

Read about some of the buyer mission and trade shows:

Superior Uniform Group buyer mission

Source Africa trade fair

Sourcing at Magic Trade Show

Targeted Firm-level Technical Assistance

The Hub provides targeted firm-level technical assistance to enhance export competitiveness of eastern African firms. Firms engaging in linkages need to be export-ready with quality products that meet buyers’ needs and are compliant with technical standards. Firms need access to financial products to support the export cycles; should have capacity to handle export procedures and export logistics; and should be able to effectively engage with buyers. 

Enhanced AGOA Export Preparedness and AGOA Information Dissemination

The purpose of AGOA export preparedness is to educate and to build the capacity of the public and private sectors on AGOA, leading to greater uptake of AGOA export opportunities.

The Hub has successfully organized several AGOA preparedness workshops in the region. Read about them below.

Kenya AGOA Preparedness Workshop

Rwanda AGOA Preparedness Workshop

Uganda AGOA Preparedness Workshop

Madagascar AGOA Preparedness Workshop

Build Capacity of Key Partners and Trade-Support Institutions

The Hub is working with the American Chamber of Commerce (AmCham) in Madagascar and the Ethiopian Horticulture Producer Exporters Association to support an increase in exports to the U.S. under AGOA.

The Hub has provided a grant to AmCham Madagascar to assist in the development of an AGOA Resource Center. Among other services, the resource center provides Malagasy exporters with U.S. market requirements and information, and supports business linkages. Want to learn more? Watch AmCham Madagascar's new resource center video.



Related Blogs and Resources

Flower exporters seek to have space in Kenya Airways’ US direct flights

Published on June 07, 2018
Kenya Airways (KQ) is yet to commit that it will offer freight space for flower exporters as it begins maiden direct flights to the US in October. According to Kenya Flower Council (KFC) CEO Clement Tulezi, KQ appears focused on growing passenger numbers as opposed to promoting trade through provision of space for cargo. “One thing we are looking at is how much of cargo space they (KQ) will have to airlift flowers from this country to the US. At the moment, we are not sure because in their business strategy, they are more focused on passenger numbers than cargo,” he said. Read more. Source | The Standard
read more

JKIA expands cargo capacity to handle increasing exports

Published on April 25, 2018
The construction of a new transit shed at the Jomo Kenyatta International Airport (JKIA) is ongoing in a plan aimed at expanding the facility’s cargo handling capacity by more than 10 per cent. The expansion will take the number of transit sheds to six. The move has been triggered by the rising air cargo competition from Ethiopia and South Africa, as well as the rise in exports, especially horticulture.A report released last week by the Fresh Produce Consortium of Kenya (FPC Kenya) shows that the sales of fresh produce increased to reach Sh115 billion in 2017, from Sh101.5 billion in 2016, with flower exports contributing Sh82.24 billion, up from Sh70.83 billion the previous year. Read more. Source | Business Daily
read more

Kenya AGOA stakeholders set target of doubling 2016 value of AGOA exports to the United States by 2025

Published on January 22, 2018
The United States Agency for International Development (USAID) Hub in east Africa and the Kenyan ministry of industry, trade and cooperatives recently joined Kenya’s private sector to review and validate a new Kenya National African Growth and Opportunity Act (AGOA) strategy that aims to double its 2016 figure of exports to the United States by 2025. Kenya nearly doubled its exports to the United States under AGOA from $225 million in 2010 to $389 million in 2016. Apparel is mainly exported under AGOA. Read more. Source | Fibre to Fashion
read more

Kenya to review strategy to boost exports to United States

Published on January 22, 2018
Kenya plans to review its trade strategy to boost exports to the United States, officials said on Thursday. Chris Kiptoo, Principal Secretary in the Ministry for Trade, told a media briefing that the first African Growth and Opportunity Act (AGOA) strategy for Kenya was developed in 2012. “We are conducting an in-depth review of the current strategy in order to take stock of its implementation and success as well as to suggest interventions to boosting exports to the United States,” Kiptoo said. “Furthermore, within the new dispensation of devolved system of government, the strategy will collaborate with the county governments, as appropriate, to exploit the potential market,” he said during the validation workshop on the national AGOA strategy review. Read more. Source | CoastWeek
read more

Chebet Mutai tells African stories with leather bags

Published on December 20, 2017
Before Chebet Mutai founded Wazawazi and started making high-styled leather bags, she was a trained economist who worked as a consultant at the World Bank. “It was while I was at the World Bank that I saw that Africa needed more entrepreneurs and more manufacturing to solve some of our continent’s major problems, like unemployment among our youth,” says Chebet who became an entrepreneur herself in 2012. Read more. Source | Daily Nation
read more

Businesses upbeat over new visa regime

Published on November 22, 2017
International conference organisers are upbeat following the last week’s announcement of the new visa regime. Under the new arrangement, travellers from across the world will from January 1, 2018, receive a 30-day visa on arrival at the country’s entry points. The development comes at a time when countries across the world are closing their borders, with most citing reasons such as insecurity and influx of migrants. However, Rwanda is proceeding with the least taken path in regards to visa policy to increase openness. Read more. Source | New Times
read more

Cargo traffic to solidify trade between America, East Africa region

Published on October 18, 2017
Non-stop flights between Kenya and the US could grow trade, tourism and the hotel sectors two-fold in the first year of commencement. According to Kenya’s Ambassador to the US Robinson Githae, direct flights will increase Nairobi’s cargo traffic and solidify trade between America and East Africa, with volumes of top exports such as fresh-cut flowers expanding exponentially. Mr Githae confirmed that all approvals for direct flights had been obtained from US aviation authorities, adding that national carrier Kenya Airways (KQ) should now move fast to rework its route plan to include US cities. Read more. Source | Standard Digital
read more

Africa’s biggest trade event comes to Addis

Published on October 04, 2017
Africa’s leading and most high end exhibition and conference on cotton, textile, apparel, technology and footwear industry, wholesale, retail, boutique stores and the hospitality industry will be undertaken in Addis Ababa from October 3-6, 2017. The event organized by Africa Sourcing and Fashion Week (ASFW) and Messe Frankfurt Exhibition will attract companies which represent 25 countries and about 3,500 high end trade buyers from around the world, indicates Eskindir Negasi, Messe Frankfurt Exhibition representative. Read more. Source | Ethiopian Herald
read more


get updates