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African textile and apparel companies look to expand their markets at large U.S. trade show

Published on February 11, 2016

The USAID trade hubs - EastWest and Southern - are joining forces next week at the Sourcing at Magic Trade Show, where they will play host to 35 textile and apparel companies from across Africa. All 35 companies, representing 10 different countries, will look to expand their markets in the U.S. as part of the Africa Pavilion

“We expect to meet new customers to access new U.S markets. Our current customers like Kohl’s, VF, Levi Strauss and Philips-Van Heusen Cooperation know and believe in our products,” said Pankaj Mehta from Atraco Group a textile and apparel company based in Kenya.

Atraco.jpgAtraco Group's booth at Origin Africa trade show in Nairobi, Kenya.


“We want to gain more customers and expand our market in the USA. Likewise, direct contact with customers will give us a clearer picture and better understanding of how African textile and apparel companies can benefit from AGOA,” said C&H Garments PLC. General Manager, Malou Jontilano.

The East Africa Trade and Investment Hub is supporting 23 of the 35 companies in attendance.

Kenya’s Cabinet Secretary for the Ministry of Industry, Investment and Trade, Adan Mohamed, will take part in a panel titled “Africa on the Verge.” The panelists will discuss how international brands can take advantage of the African Growth and Opportunity Act (AGOA) to source from Africa.

Sourcing at Magic is a global pillar of fashion trade shows, where 60,000+ global industry insiders meet in Las Vegas to connect and forge trade deals.