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A culture of coffee consumption will spur growth, says expert

Published on August 08, 2017

Jose Kawashima is a Japanese coffee expert currently working with the National Agricultural Export Board (NAEB). Kawashima, also the representative director and president of All for Coffee Limited, a Japan-based global coffee company, says it is important for Rwanda to promote a coffee drinking culture and ensure quality along the value chain to make the country’s coffee more competitive. Business Times’ Peterson Tumwebaze caught up with Kawashima, also the founder of MiCafetoc, an organisation dedicated to building a new coffee culture, last week. The interview focused on sector issues and what Rwanda should do to boost targets. Read more. Source | New Times