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Trade missions no substitute for boots on the ground

Published on November 20, 2015

The value of internationally-traded agri-food products has more than doubled over the last decade and exceeds €700bn.

Most of the growth in demand is taking place in emerging and developing markets where demographics, social trends and income growth are leading to increased demand for food.

This particular growth trend is primarily of interest to countries that can produce low-cost food commodities.

Another emerging market trend - that is of greater interest to exporters from high-cost countries such as Ireland - is the growing segment of discerning middle-class consumers, who value a high-quality and traceable product. Read more. Source | Business Farming