On January 27, the Hub signed a memorandum of understanding (MoU) with Heva Fund, an organization that provides tailor-made financial solutions for East African-based SMEs in the creative sectors.
“The creative sector is where the creation of new cultural experiences is happening. We believe our collaboration with the Hub will contribute in increasing access to finance for producers of cultural goods and services to build high- value profitable businesses where new ideas will come to life and the potential for great profits, jobs and happy people will be found,’’ said Heva Fund Managing Partner George Gachara.
“We are very excited to have Heva Fund as one of the Hub's main partners: their focus on providing tailor-made financial solutions to the creative, fashion and design sectors works hand in hand with the Hub's objective of attracting capital to AGOA-specific sectors, which will in turn increase their ability to access international markets and increase the region's AGOA exports. We very much look forward to working with the Heva Fund team, said Hub’s ICT and Investment Director Kanini Mutooni.
The focus of collaboration between the Hub and Heva Fund is to increase access to finance for SMEs in the creative sectors that focus on either fashion, apparel, crafts or handmade items in the Eastern Africa region.