World Fair Trade Organization Africa, TradeMark East Africa, CBI and the Hub have joined forces to host a new professional trade fair, Source East Africa, on September 23-25 in Arusha, Tanzania. The trade fair brings together 40 exhibitors in the crafts products sector to liaise with buyers from the U.S, Australia and the East African region. The goal: promote greater trade of East African products.
The crafts sector has a huge economic potential for the countries in the region. It creates desperately needed jobs in rural and peri-urban areas and adds value to local raw materials. Besides generating export earnings, it can also contribute to import substitution by providing locally produced alternatives to imported products.
“We need to start recognizing the crafts sector as a key economic sector in the region that requires comprehensive support so that it can unfold its full potential,” says Heidy van der Ploeg, CBI Programme Manager for the Export Coaching Programme in East Africa & Madagascar.
Source East Africa is a professional B2B fair that targets retailers, hotels, lodges and corporates in the region looking for unique products and reliable suppliers. Source East Africa also targets international importers and wholesalers who want to buy authentic East African products at source.
The Hub is supporting a U.S. buyer to attend the fair and has provided technical support for trade fair preparations.
Go to Source East Africa to learn more.