For the fifth consecutive year, the East Africa Trade Hub supported an Origin Africa Pavilion at the International Floriculture Expo (IFE) in Miami, Florida, on June 19-21, 2013. IFE is the premier trade show in the U.S. for the cut flowers sector, attracting over 200 leading retailers in the industry. Visitor profiles include wholesale florists, event floral suppliers, retail garden centers, supermarkets, department stores, commercial growers, hospitality industry buyers and interior designers. This year, the Origin Africa Pavilion was given featured status by the show organizers in a bid to draw special attention to opportunities for importation of African cut flowers. Read more.