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Online produce-trading platform to connect farmers and buyers

Published on January 18, 2017

Many small farmers usually sell their produce at give away prices due to lack of market information. The middlemen often take advantage of this to buy produce at low prices even when the prevailing market prices are higher. This has affected farmers’ morale leading to low productivity and decline in household income. However, this could soon be history, thanks to a new online produce-trading platform that seeks to connect farmers and buyers.

Developed in Ghana, MFarms is an innovative mobile and web-based platform that will also link farmers and other players within the agricultural value chain, easing management and communication of market data, including prices. This platform will supplement gains by MFarms application launched in Rwanda in 2013 to help agro-dealers manage and streamline the farm input trade, especially fertilisers. Read more. Source | New Times