The cut flowers industry is an important sector for several countries in East Africa, chiefly Kenya and Ethiopia. Kenya is the top exporter of roses to the European market, and both Kenya and Ethiopia are eyeing expansion into new markets, especially to the U.S. because of its duty-free status under the African Growth and Opportunity Act (AGOA).
From June 14- 15, the Hub is supporting eight Kenyan and Ethiopian flower exporters to exhibit at the International Floriculture Trade Expo in Chicago, IL through a grant to Kenya Flower Council and Ethiopian Horticulture Exporters Association. The International Floriculture Exposition (IFE) has provided the exhibitors with an opportunity to meet with the highest-volume buyers from the floral industry, connecting them with companies that offer an array of products and services.
The Hub’s participation at the expo contributes to its objective of facilitating a 40 percent increase in exports from the East Africa region to the U.S under AGOA.
The IFE Expo boasts over 60,000 square feet of floral exhibits, featuring anything a floral category buyer might need for their department from cut flowers and potted plants to giftware and accessories. It provides an opportunity for exhibitors to meet hundreds of vendors face-to-face.