Kenya is relaxing some of its tea industry rules to encourage production of new varieties in an effort to boost earnings for farmers of the crop, which is now one of the country's top hard currency earners.
The East African nation is the world's leading exporter of black tea, but oversupply and variable weather conditions often lead to global price fluctuations, encouraging diversification into niche varieties such as purple and white tea.
Kenyan tea production is expected to be 430 million kg this year, but just 50,000 kg will be speciality teas, some of which can fetch 10 times more per kg as consumers worldwide have started to gain a taste for different flavours. Read more. Source | Reuters