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Hub Footwear Specialist Supports U.S. Market Linkages with Ethiopian and Kenyan Firms

Published on January 25, 2017

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The Hub’s footwear consultant traveled to Ethiopia and Kenya over the past week to meet with footwear stakeholder and exporters. Ethiopia is the largest African exporter of footwear under AGOA and Kenya is seeking to revitalize its leather sector, with footwear as a major component. The Hub’s footwear consultant assessed Ethiopian and Kenyan footwear firms to identify export-ready enterprises with which the Hub will engage. Selected firms will benefit from one-on-one technical assistance and linkages with U.S. buyers. Selected firms will also be eligible to participate in Hub-sponsored trade shows, including the upcoming Sourcing at MAGIC trade show in Las Vegas, NV on February 20-23, 2017.  

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While in Ethiopia, the Hub’s footwear consultant conducted a technical workshop with 20 export-ready companies to educate participants on U.S. market dynamics and requirements. A representative from the Common Market for Eastern and Southern Africa Leather Institute also presented on the intra-regional market opportunities for eastern Africa footwear companies. 

"The workshop has benefited my company by providing very important information about the AGOA export business," said Export Manager Anbessa Shoe Share Company, Mr. Birhan Derebe

This has been a very constructive workshop. I have learnt a lot about the requirements needed to be able to export to the U.S under AGOA, said Amour General Manager, Zemen Tefera