This week, the Hub hosted executives from the Superior Uniform Group (SUG), which is the 4th largest uniform buyer in the U.S. market, on a buyer mission to Ethiopia, Kenya and Rwanda.
SUG designs, manufactures and markets employee uniforms, image apparel, scrubs and patient apparel. The company is seeking to expand its sourcing capacity in East Africa. The Hub's AGOA team pre-selected viable producers in the three countries and helped them to prepare their product portfolios for the mission. The Hub is actively seeking to connect East African producers with U.S. buyers through such missions.