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Video: How to prepare for trade shows

Published on November 10, 2016

The Hub promotes direct business linkages by proactively organizing and supporting business to business (B2B) matchmaking events, trade shows, and buyer missions.  The Hub then supports East African producers, designers and manufacturers to participate in these events, shows and missions. In 2017, the Hub will participate in Sourcing at Magic, Texworld, Source East Africa, Ambiente and International Floriculture Expo, among other tradeshows.

To attract U.S buyers, East African companies need to know how to effectively position themselves during a trade show. Watch Brigitte Kutz of Messe Frankfurt, a leading trade show organizer in the U.S and Europe, share insights on how to prepare for trade shows.

The Hub aims to increase the export volumes of individual firms by linking them with importers in foreign markets. The collective outcomes are reflected in Hub-facilitated trade. 

Trade shows, buyer missions and B2B events increase regional EAC exports and international exports. They also build economies of scale and create a foundation for integrated global supply chains.