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Destination Africa: The Future Of Fashion

Published on November 02, 2017

Considering African cities as global fashion capitals is not as fantastical as it may have been even a decade or more ago: on a number of indices the aforementioned four and other African urban centres have proven themselves to be unparalleled incubators for fashion and design, nexuses for the creative visual arts and most pertinent of all for sustainable growth, financial and commercial hubs. Indeed in a recent Forbes Magazine study of most influential cities in the world Johannesburg, Cape Town and Lagos found themselves on the list, and this too is reflected in their dominance of the fashion industry in Africa. However, also of critical importance is how Africa is perceived and its goods and services received in the global fashion context and it is, for this reason, the work of Style House Files (SHF) and its flagship event, Lagos Fashion and Design Week (LFDW) cannot be underestimated. Read more. Source| The Guardian