The Ambiente trade show grounds are the size of a small village. Two of Frankfurt’s subway stops are devoted to the shuttling of buyers, sellers and visitors to and from the exposition halls. Approximately 140,000 visitors will discover new product and sourcing opportunities by the end of the four-day show. The USAID Hub is working to ensure that some of that discovered new product comes from East Africa.
Fuhiya Kishimbo of CRACODE Quality Crafts in Tanzania has heard a lot about the positive outcomes from attending Ambiente. It’s been her dream to participate in the show. To make that happen, the USAID Hub paid for her booth and helped her prepare for international buyers. They supported such activities as a design intervention, in which a USAID Hub textile designer traveled to Tanzania to work with CRACODE on a new collection for Ambiente; and individual coaching, during which the USAID Hub advised CRACODE on how to select, display, price and engage buyers with her product.
“We worked with CRACODE to help them develop their handloom weaving technique and to incorporate more modern colors,” said Llenay Ferreti, home décor and fashion advisor.
The result was a new line of scarves and throws for the home that every buyer who visited the CRACODE booth on day one gravitated toward. Once inside Fuhiya's booth, buyers took an interest in her light-weight khanga hand bags that can be used as environmentally friendly shopping bags.
"I'm encouraged by the buyers I've met with thus far. One German buyer already expressed interest in a sample order of 350 bags," said Fuhiya Kishimbo.
And that's just day one.